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It’s Friday night. You just sat down for dinner, and your phone buzzed. A hot lead from a new Facebook ad campaign is asking a basic questi
Matt @ HLPT
You are on a massive closing call. You have the pitch deck ready, the prospect is nodding along, and it is time to drop the pricing. But rig
Matt @ HLPT
Picture this: It is 2:00 AM on a Tuesday. You are hunched over your laptop, eyes blurring, trying to write “unique” social media captions fo
Matt @ HLPT
